Digital publishing comes in many forms. You can make your life easier by repurposing your content to meet the demands and constraints of the various digital publishing media you have access to. That doesn’t mean you use the same content all over again. You don’t want to duplicate your content. You want to repurpose it.
What Is Content Repurposing?
Content repurposing is tantamount to taking the same ingredients you made your meal with last night and using them to make a new meal tonight. My wife does this quite well.
For instance, one night she’ll make chicken breasts with mashed potatoes and gravy and a side of corn on the cob. If we don’t eat all the chicken breast for dinner that night, we can put it in the fridge to preserve it for the next day. Then, the next night she can cut up the chicken breast and drop it into noodles. We can have us a nice old-fashioned Dutch meal we call Chicken and Noodles. It’s repurposing the ingredients.
You can do the same thing with your content. Instead of taking your articles and simply republishing them in a new medium, you can take the basic ideas and thoughts that make up that article, rewrite them into new pieces of content and publish them a fresh, new pieces in a different medium.
The Nuts And Bolts Of Content Repurposing
There are different ways to repurpose your content, but all of the best ways involve more than simply rewriting the paragraphs. You are essentially creating different content pieces using the same ingredients.
Here are three ways to repurpose content without duplicating it:
- Take a long article and shorten it into several smaller articles. As you do this, rewrite the content and rearrange the paragraphs into a different order. For instance, if you make points A, B, C, D, E, and F in the larger article, you could break it up into two articles with points D, B, and A in the first one, in that order, and points, C, F, and E ordered within the second article.
- Take two or more shorter articles and merge them into one longer article. In this method you act in reverse order the same principles embodied in the first method. Take the two shorter articles and rewrite them into one long article organized along these points: E, A, F, D, C, and B.
- Take information from one article and merge it with information from another article without using either article in its entirety. In this method, you take the two shorter articles above and write one article using points B, F, D, and C.
Using these three methods of repurposing, you have an unlimited variety of articles that you can write using the same bits of information. It doesn’t matter how long the article is. It can be a 300-word short or a 100,000 word e-book. You can repurpose your content using these three principles.
5 Ways To Repurpose Your Content
You can use the above methods of content repurposing for any medium in which you want to publish. You can take a blog post and make it an article or you can take a year’s worth of blog posts and turn them into a book. Both of these are valid ways to repurpose your content as long as you stick with the above principles.
Operating in this manner, it’s very practical to reach different members of your audience based on how you style your content for the medium. Easy ways to publish your content include:
- On your blog
- In your newsletter
- As an e-book
- In a video
- As a podcast
Let’s say you wrote 30 blog posts for the month of May 2013. You could take those blog posts and repurpose them for your newsletter, compile them into an e-book, make a video presentation based on them, and turn them into a podcast. Doing this with your content gives it a wider distribution and allows you to reach different types of people with the same information.